Kola was launching a new sparkling drink targeting 18-30 year olds in Lagos and Abuja. The brief: loud, vibrant, unmistakably African — and unlike any soft drink campaign anyone had seen before.
We built a visual world anchored in bold graphic patterns drawn from Kente and Adire textile traditions, saturated warm colour palettes, and high-energy typography that practically jumps off the screen.
The campaign ran across Instagram, TikTok, digital billboards, and POS materials. Within 3 weeks of launch it had generated over 3 million impressions and a 22% engagement rate — 4× the category average.
Category is dominated by global brands with massive budgets — needed to punch above weight with creativity.
Assets needed to work across 8 different formats from 9:16 TikTok vertical to 14×48ft billboard.
Tight 3-week deadline from brief to delivery of all 45 assets.
Anchored the campaign in a visual language that was distinctly African and modern simultaneously — giving the brand instant cultural credibility with the target audience.
Built a modular design system for the campaign: core graphic elements that could be rearranged for any format in minutes.
Used a parallel production workflow — copywriting, art direction, and production happening simultaneously under a unified creative brief.
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