Verdant's analytics platform was market-ready but their website wasn't selling it. Visitors landed, scrolled halfway, and left — unable to grasp what the product actually did.
We ran a 2-week discovery phase: heatmap analysis of the old site, competitor audits, and 8 customer interviews to understand what made Verdant genuinely different.
The new landing page leads with outcome (what you get) before feature (how it works). Clear visual hierarchy, animated data visualisation in the hero, and a frictionless trial CTA lifted conversions 62% in the first month.
Value proposition was buried under feature lists — visitors couldn't understand the "so what" within 5 seconds.
No clear visual identity — the site felt generic next to well-funded competitors.
Page speed scored 41 on Lighthouse — killing both SEO ranking and first impressions.
Rewrote the messaging hierarchy: outcome → proof → features → CTA. Every section earns the scroll.
Built a distinctive dark-mode visual identity with green data-viz aesthetic that stands out in the analytics space.
Rebuilt in Next.js with ISR and image optimisation — Lighthouse score jumped to 99.
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