TaskFlow is a B2B project management SaaS targeting creative agencies and software teams. The founders had a working MVP but it was raw and suffered from poor usability — the opposite of what their target market values.
We embedded with their product team for 3 weeks of UX research: shadowing sessions, usability tests, and competitive teardowns of Asana, Linear, and Notion. The insights reshaped the product fundamentally.
The redesigned and rebuilt product now supports Kanban, Gantt, and List views, real-time collaborative editing with conflict resolution, file sharing, time tracking, and custom workflow automation — all with a 200ms p99 response time.
Original MVP had 14-step onboarding that caused 72% of trial users to churn before completing setup.
Real-time collaboration caused race conditions — users regularly overwrote each other's changes with no conflict resolution.
No mobile-responsive design despite 40% of users accessing via mobile during standups.
Redesigned onboarding to 3 steps using progressive disclosure — users see value in under 2 minutes. Trial-to-paid conversion increased 3×.
Implemented CRDT-based conflict resolution using Yjs — concurrent edits now merge gracefully with visual attribution of who changed what.
Full responsive redesign with mobile-first Kanban — card-swipe gesture navigation for touch devices, optimised for iPhone and Android.
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