FinTrack had a powerful backend but a confusing, anxiety-inducing interface. Users were abandoning the app after the first week — not because it lacked features, but because they couldn't find them.
We started with 3 weeks of research: diary studies, usability tests, and 12 user interviews. The insights were clear — users wanted clarity over completeness. Every dollar tracked, every goal set, should feel rewarding not stressful.
The redesign introduced a calm, focused visual language, a radically simplified onboarding, and a dashboard that shows the 3 things users actually care about. DAUs increased 40% within the first month of launch.
Complex financial data presented in a way that triggered anxiety rather than confidence in users.
Onboarding had 12 steps with 68% drop-off before completion.
No design system — every screen was a one-off, making dev handoff a nightmare.
Designed a "peace-of-mind" dashboard showing net worth, monthly spend, and goal progress — nothing else. Detail is one tap away.
Redesigned onboarding to 4 progressive steps using contextual explanations. Drop-off reduced to 18%.
Built a 150-component Figma design system with tokens, variants, and dev-ready documentation.
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