Luxe Collective is a curated luxury fashion marketplace. Their old Shopify theme was generic, slow, and failing to communicate the premium positioning of their £500+ products.
We rebuilt the entire storefront as a headless React application — keeping Shopify as the commerce engine while taking full control of the UI and experience. The result is a bespoke, magazine-quality shopping experience.
Key features include an AR "try-on" product preview powered by Three.js, a contextual recommendation engine, and a checkout flow that cut abandonment by 38%.
Luxury brand perception was undermined by a generic Shopify theme that felt no different from fast fashion competitors.
AR product preview needed to work across devices without requiring app installation.
Checkout flow had 68% cart abandonment — well above industry average.
Designed a fully bespoke headless storefront with editorial-quality layouts, motion design, and a product photography system that adapts to screen size.
Built a WebGL-powered 3D product viewer using Three.js with model-viewer fallback for older devices — zero app installation required.
Redesigned checkout into a single-page progressive flow with smart address autocomplete and express payment options, reducing abandonment to 30%.
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